Building Trust in Innovation
What the 2015 Edelman Trust Barometer Tells PR Professionals About Driving Change
Building trust is a key factor in acceptance of business innovation. That’s the takeaway from the 2015 Edelman Trust Barometer, released by Edelman every year. The survey looks at thousands of consumers in 27 countries to get a sense of public trust in business, government, NGOs and media. This year, it’s falling across the board, with more than half of the global-informed public believing the pace of development and change in business today is too fast, and that business innovation is driven by greed and money rather than a desire to improve people’s lives.
PRSA-San Francisco and PRSA-Silicon Valley are teaming up on a joint program featuring Ravi Moorthy, executive vice president, Corporate Group Head at Edelman San Francisco, who will share relevant findings of the 2015 Edelman Trust Barometer and what it means for those responsible for building trust with the public. The Edelman Trust Barometer is an annual trust and credibility survey that the firm has conducted over the past 14 years. Ravi will share relevant findings from the barometer and engage in a discussion of its implications with program attendees.
Date: Thursday, March 26, 2015
Time: 6:00-8:00 p.m.
Location: Edelman Silicon Valley
NOTE: Located 3 blocks from the San Mateo Caltrain station. Express Caltrain leaves SF at 5:33, arrives San Mateo 5:59. Caltrain schedules can be found at http://www.caltrain.com/schedules/weekdaytimetable.html
Cost: $25 for PRSA-SF and PRSA-SV* members; $35 for non-members
Note: Silicon Valley members need unique code to register at the member rate.
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