This article originally appeared in Entrepreneur.
Getting coverage in the mainstream press is more than just sending a pitch email to a reporter
By Ellie Javadi, Head of Marketing, Norwest Venture Partners @ellie_java
“How do I get coverage in TechCrunch, the Wall Street Journal and other tech pubs?”
I literally get that question every week from founders of tech…
By Eva Bray, Vice President of PRSSA, Santa Clara University
Every year, the PRSSA National Assembly, comprised of student delegates from PRSSA Chapters across the United States, gathers to make influential decisions about the future of the Society. In addition to reviewing the bylaws and electing a new National Committee, students have the opportunity to…
By Sarah Travaglini
Graduation and summer internship season is upon us. Can you believe it’s already here?
When I think back to when I was an aspiring PR intern, I remember the mix of emotions – excitement, anxiety, and eagerness (to name a few). Was I saying the right things in interviews? Did I have all…
By Lauren Edwards
Doing the very thing you don’t want to do often turns out well. Have you noticed that, too?
My own reluctant flip-flop is responsible for the free resources I’m about to share with all of you, dear fellow members of the Silicon Valley PRSA.
Here’s the advice I took: “If you find yourself answering…
By Scott Thornburg
“Networking” may be the one word that business communicators both love and hate with equal passion. It can drain the energy from even the most extroverted, yet maintaining and growing a network should be a top priority for all business professionals.
A large, diverse and engaged group of peers is the key to…
By Clare Sayas, Board member
I fell in love with PR in a little room in West Hollywood, paid in product samples, food magazines and coffee. Twitter was brand new then, and one of the women of the two-person food and restaurant PR firm I was interning for that summer was teaching me how to…
By Gerry Corbett
In this age when knowledge and information are king and social infrastructure platforms are de rigueur professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. With credit to American Express, membership does have its privileges and rewards and these days membership organizations are…
Watch out! Sales Targets Could Soon be a Reality for PR Professionals, says Logitech Head of Communications
Krista Todd, senior director of external communications at PC, gaming and tablet accessories maker Logitech was my guest last week on “In Conversation with Silicon Valley”. The recently-promoted PR and social media leader, and former head of PR at TiVo, shared her views on a wide variety of topics including why everyone should experience…
In Silicon Valley, we love our acronyms. As for abbreviations that come after a last name, not so much. It doesn’t take an advanced degree to drive innovation, launch a startup, or have a successful career in PR. So why, after nearly 40 years practicing PR, am I going for my Accreditation in Public…
As the technology industry continues to grow at a rapid pace, so does the demand for a dynamic relationship between journalists and public relations professionals. While some believe journalism has suffered over the years, we believe journalists and public relations professionals continue to play a vital role in telling Silicon Valley’s unique story to…
Is 2015 The Year The Tech Bubble Bursts? Bold Predictions From PRSA Silicon Valley’s 2014 Media Predicts Event
By Chris Blake
2014 has been a thrilling year for the business and technology community within Silicon Valley and the global technology market. From the Alibaba IPO to the wearable takeover, let’s face it, technology is hot! While some may argue the business model of journalism is broken, journalists and public relations professionals continue to…
“We are the translators!” Bergevin discusses the complexity of ‘deep science’, and the Internet of Things.
We are delighted to host Paul Bergevin as the latest guest on the “In Conversation with …Silicon Valley” live webinar series recently. Paul is one Silicon Valley’s most accomplished communications leaders. He can count more than 20 years of experience as…