Latest Happenings.

Ten Things You Need to Know About Professional Networking

By Scott Thornburg
“Networking” may be the one word that business communicators both love and hate with equal passion. It can drain the energy from even the most extroverted, yet maintaining and growing a network should be a top priority for all business professionals.
A large, diverse and engaged group of peers is the key to…

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Finding Mentorship in a Mobile World

By Clare Sayas, Board member
I fell in love with PR in a little room in West Hollywood, paid in product samples, food magazines and coffee. Twitter was brand new then, and one of the women of the two-person food and restaurant PR firm I was interning for that summer was teaching me how to…

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Membership Has Its Privileges

By Gerry Corbett
In this age when knowledge and information are king and social infrastructure platforms are de rigueur professional membership organizations are becoming even more essential to the progress and professional development of public relations and communications professionals. With credit to American Express, membership does have its privileges and rewards and these days membership organizations are…

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Watch out! Sales Targets Could Soon be a Reality for PR Professionals, says Logitech Head of Communications

 
Krista Todd, senior director of external communications at PC, gaming and tablet accessories maker Logitech was my guest last week on “In Conversation with Silicon Valley”. The recently-promoted PR and social media leader, and former head of PR at TiVo, shared her views on a wide variety of topics including why everyone should experience…

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“Red ribbon envy” spurs APR journey

In Silicon Valley, we love our acronyms. As for abbreviations that come after a last name, not so much. It doesn’t take an advanced degree to drive innovation, launch a startup, or have a successful career in PR. So why, after nearly 40 years practicing PR, am I going for my Accreditation in Public…

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Recognizing Leadership in Journalism: The People Who Strive to Make a Difference

As the technology industry continues to grow at a rapid pace, so does the demand for a dynamic relationship between journalists and public relations professionals. While some believe journalism has suffered over the years, we believe journalists and public relations professionals continue to play a vital role in telling Silicon Valley’s unique story to…

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Is 2015 The Year The Tech Bubble Bursts? Bold Predictions From PRSA Silicon Valley’s 2014 Media Predicts Event

By Chris Blake
2014 has been a thrilling year for the business and technology community within Silicon Valley and the global technology market. From the Alibaba IPO to the wearable takeover, let’s face it, technology is hot! While some may argue the business model of journalism is broken, journalists and public relations professionals continue to…

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In Conversation with Paul Bergevin

“We are the translators!” Bergevin discusses the complexity of ‘deep science’, and the Internet of Things.
 
We are delighted to host Paul Bergevin as the latest guest on the “In Conversation with …Silicon Valley” live webinar series recently. Paul is one Silicon Valley’s most accomplished communications leaders. He can count more than 20 years of experience as…

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