Advancing the Profession and the Professional

Stopping to Give Thanks: A Briefing Book for Thanksgiving


“We must find time to stop and thank the people who make a difference in our lives.” John. F. Kennedy

As the year winds down, many of us have turned our attention to closing out budgets, grading performance evaluations and looking ahead to the New Year with the grind of the yearly planning cycle. I have made the same mistake. I’ve been busy looking back and anxiously looking forward, but haven’t taken the time to give thanks for where I am today.

The PRSA Silicon Valley chapter has had a great year of programming, networking and development opportunities in 2012. There are many things to be thankful for this year. For instance, I’m thankful to all those who serve on the PRSA Board and taking time out of their work schedules, family lives and free time to meet, plan and host the organization’s events. I’m thankful for the mentoring program that allows professionals to give guidance, advice and opportunities to students who are beginning their careers. I’m thankful for the members of the media who joined us this year to share their views and opinions on their outlets, the news cycle, and working with PR professionals. The list goes on.

When I think of my work with the Silicon Valley chapter of the PRSA this year, I’m thankful for the opportunity to have met, interacted with and built friendships with talented professionals in one of the most competitive and innovative business markets in the world.  Throughout the years of my membership in the PRSSA and PRSA, I’ve met a number of amazing people who have taken the time to help me during different points and times in my career.

I hope you all take this week to slow down and be with friends and family. I hope you are able to put into perspective the successes and misses of the past year. I hope you all have continued health. But above all I hope that you are able to stop and say thanks.

By Matt Ceniceros | Director, Media Relations | Applied Materials

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